Marketing

After The Cloverfield Paradox’s unprecedented release, a look at where the franchise can go from here with its marketing and distribution.

A new infographic explores great poster design throughout the decades.

The Hitman’s Bodyguard goes meta in new TV spot, but how effective is self-reference? 

If you were still bummed about ‘The Get Down’ being canceled…

Paddington 2’s first trailer is a chaotic delight.

Analysts claiming the summer box office is doomed to die fail to paint a convincing portrait of the designated killer.

Will Warner Bros just settle on a title?

How to make a dumb marketing decision. Or, brand names are important.