Marketing
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How One Angry Fan Proved That There’s Too Much Movie Marketing
How much movie advertising is too much? What’s the number? When 25% of the movie is online in ads before it comes out? 10%? 2%?…
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Thanks to Sony’s Marketing Department, You Can Watch a 25-Minute Version of ‘The Amazing Spider-Man’
It’s the oldest, three-year-old joke in the book: ubiquitous movie marketing means we know everything about a movie before it comes out. It’s resulted in…
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Wanna See ‘The Dark Knight Rises’ Final Trailer? Go See ‘The Avengers’
The Dark Knight Rises finally breaks into theaters on July 20th (shortly followed by it getting away in a school bus with everyone’s money). The…
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Creative Viral Marketing for ‘Sound of My Voice’ Comes Home or, That Time I Tried to Join A Cult
It’s perhaps too spot-on that Los Angeles’ own Ukrainian Cultural Center also functions as a theater, with a big stage and grand Art Deco features…
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Review: POM Wonderful Presents ‘The Greatest Movie Ever Sold’
In this season of meta (Rubber, Scream 4), Morgan Spurlock trumps all. Leave it to the Super Size Me documentarian, who has made a career…
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Cameron Talks ‘Avatar’ At E3
James Cameron spoke yesterday at the big E3 show to hype not only his upcoming film Avatar but the videogame tie-in as well. He talked a lot. And some of it was interesting.
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‘Bad Lieutenant’ Trailer Stars Nic Cage And His Lucky Crack Pipe
Some folks were outraged when news first hit that Nicolas Cage would be starring in a remake of Bad Lieutenant. Wait until they see this first trailer…
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Monsters And Afros Highlight New Pics From ‘Blood: The Last Vampire’
This movie looks more kick-ass each and every day. New pics were released last week for the upcoming live action adaptation of the manga hit Blood: The Last Vampire.
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Director’s Cut of ‘Watchmen’ Doesn’t Come With Intermission
When Watchmen came out just two months ago, wasn’t everyone walking out the theater wishing that it was even fucking longer than it was? Didn’t think so.