Marketing
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Is Suicide Squad Going to Be Fun?
One big question remains for summer movie season 2016. “This movie is probably going to be bad.” “Nah, I think it looks fun.” These are the deep philosophical…
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Actors Shouldn’t Try to Sell Movies
Let’s leave it to the marketing experts, shall we? For more than a century, actors have been used to sell movies. They’ve been a draw for…
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6 Movies to See in Theaters This July
Comedy! Action! Horror! Drama! July’s new releases offer something for every movie fan. Everyone knows July is the best month of the year, partly because it’s…
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The Troubling Future of MoviePass
Why Big Changes Could Mean Big Trouble for the Theatrical Subscription ModelGreg Chamblee PhotographyIf it’s been a disappointing summer for blockbuster movies, then it’s also…
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The Shocking Revelations of The Batman v Superman Ultimate Edition
You won’t believe what happened when we sat down to watch Batman v Superman’s ultimate edition director’s cut.
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Justice League: Dawn of Damage Control
Warner Bros. and Zack Snyder want you to know that it’s all going to be okay. If you follow the film blogosphere closely, you’ll notice that…
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How to Cut a Trailer for a Movie Where No One Speaks
After seeing The Tribe at Fantastic Fest last year, my third question was how they could possibly market it. The film has zero spoken dialogue,…
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Classic Soundtracks Are a Trailer’s Greatest Weapon
Walt Disney Nostalgia is a powerful thing (don’t believe me? Ask Don Draper). If no one felt any pangs of remembrance for cool old movies…
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Movies Now Boasting Non-Spoilery Trailers…In France
Translation? “In order to ensure that its various plot elements and surprises remain unrevealed, this trailer is only based on the first half of the film.”…
