Topic of interest.
By Aline Dolinh
Are we approaching ’80s nostalgia fatigue?
After The Cloverfield Paradox’s unprecedented release, a look at where the franchise can go from here with its marketing and distribution.
By Guest Author
A new infographic explores great poster design throughout the decades.
By Karen Gomez
The Hitman’s Bodyguard goes meta in new TV spot, but how effective is self-reference?
Paddington 2’s first trailer is a chaotic delight.
Analysts claiming the summer box office is doomed to die fail to paint a convincing portrait of the designated killer.
By Max Covill
Will Warner Bros just settle on a title?
How to make a dumb marketing decision. Or, brand names are important.