Genre.
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Nic Cage put so much work into landing a superhero gig…and then he got Ghost Rider.
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Anya Taylor-Joy and Maisie Williams are going to be your next set of young superheroes in New Mutants.
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Who needs evil when you have chaotic neutral?
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David Fincher is being courted to direct the sequel to the much maligned zombie thriller.
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How to make a dumb marketing decision. Or, brand names are important.
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By Brad Gullickson