‘The Bourne Legacy’ Moves Release Date to Get Away from ‘Total Recall’ and ‘The Dark Knight Rises’
Well, someone had to move. Universal Pictures has just announced (via Deadline Prague) that they are moving their Jeremy Renner-starring The Bourne Legacy off of its set August 3rd release date to August 10th, partially to give exhibitors some breathing room when it comes to August 3rd opener Total Recall and July 20th opener The Dark Knight Rises. The move reportedly has “’nothing’ to do with some recent reshoots” on the film, which took place earlier this month and which are believed to be mainly pick up shots (hell, writer and director Tony Gilroy wasn’t even present for the shoot).
Universal announced, “Just as The Avengers demonstrated marketplace sustainability that well outpaced traditional patterns earlier this summer, the industry expects a similar trajectory for The Dark Knight Rises. Moving one week further from its release will give The Bourne Legacy an even greater opportunity to maximize its opening box office potential.” The studio also believes that the move will allow them “to extend valuable promotion for the film across all NBCUniversal platforms during the Olympics, which will dominate television and digital audiences beginning July 27.”
Hey, at least they’re not trying to post-convert it to 3D.