Watch: ‘Online Now’ Explores an Alienating Tight-Knit Community of the Attentively Disengaged

By  · Published on July 31st, 2012

Why Watch? With its purposefully alienating tone highlighted by the blue screen glow, this short from Pocket Jakes is a mash-up (how appropriate) of vignettes displaying the profoundly humane power of the internet to bring people together or to separate them by a sea of just a few inches.

From the intimate turned into spectator sport to the warmth of kindness expressed on a cool, unfeeling screen – Online Now spins a social web that keenly explores the confusion that arises from being able to see how we all connect to one another while still having to reach out to make contact. Plus, it’s got excellent, pro-level execution stuffed into every nook and cranny. It’s a keen combination of comedy and gut-level pathos.

What will it cost you? Only 10 minutes.

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