By Scott Beggs · Published on June 18th, 2012
Why Watch? This playful Nike commercial from writer/director Paul Wie does a fantastical/fantastic job of chugging home-brewed nostalgia and reminding us about the power of sports. Plus, it’s the rare kind of commercial that really tells a story.
In it, a group of old men sneak onto a soccer field at night and get carried away. Wie and editor Peter Yun do an especially strong job of cutting between the sore-hipped reality and the invincible world of youth.
What will it cost? Only 1 minute.
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