We deliver a weekly Box Office Report that’s a little different. Rather than focusing on the money, FSR senior editor Christopher Campbell is more interested in the estimated attendance — or number of tickets sold. Because the value of money changes over the years, but the value of actual moviegoers remains the same.
This isn’t another Marvel what if situation. This is a Marvel what could be.
At least its studio, Universal Pictures, still has the top 3 movies in theaters with ‘F9’ and ‘The Boss Baby: Family Business’ ticket sales in first and second place for the Fourth of July weekend.
The ‘Fast & Furious’ sequel also had a better debut than the 2019 spinoff ‘Hobbs & Shaw,’ despite the continued impact of the COVID-19 pandemic.
The action-comedy sequel opened just as well as ‘In the Heights’ did, but it looks like the greater success due to the optics of box office reports.
Tell me something I don’t know.
Even while it’s available to stream on HBO Max, the ‘Conjuring’ sequel exceeded box office expectations. Meanwhile, ‘Spirit Untamed’ disappointed, likely due to its brand’s Netflix presence.
In our first box office report since the pandemic, the ‘Quiet Place’ sequel shows strong attendance numbers to kick off the summer movie season.
National cinema chains including Cinemark and NCG are re-opening their doors with tiered strategies this month.
He’s the hero the movie business deserves, but not the one it needs right now.