‘The Bling Ring’ Trailer Continues Sofia Coppola’s Obsession With Empty Fame

The Bling Ring Emma Watson

It’s an interesting confluence of events that Sofia Coppola is following up her ambiguous Somewhere with a different kind of look at fame just as Harmony Korine’s exploitative-feeling Spring Breakers is hitting SXSW. Like a movie lovechild, the first DayGlo trailer for The Bling Ring has hit, and it shows off Emma Watson and friends dancing around, acting immortal and stealing from famous people.

Ephemeral as it is, it would be unfair to judge a teaser trailer for not showing anything substantive. That’s kind of the point. To tease. But Coppola has such a history of exploring airy what-does-it-all-mean nonsense that this trailer seems likely to be an honest portrayal of what we’ll actually end up getting (even despite its energy).

Check it out for yourself:

The Bling Ring hits limited theaters on June 14th.