‘No’ Trailer Uses an Ad Campaign to Take Down a Dictator

By  · Published on December 18th, 2012

Augusto Pinochet was not a good guy. He rose to power in Chile through a military coup, and he’d go on to amass nearly 300 criminal charges throughout his brutally corrupt reign. Through increasing internal and international pressure, he legalized political parties and called for a public vote in 1987 on whether he would stay in power for another 10 years.

If you voted YES, you wanted him to remain president. If you voted NO, you wanted him out.

In No, Gael Garcia Bernal stars as a marketing expert who spearheads the effort to oust Pinochet through a series of political campaigns to encourage voters to have the courage to kick him out. The trailer (via Yahoo!) shows a slick production trying to convert a powerfully complex political reality into a positive message about what life might be like with democracy.

No is in limited theaters February 15, 2013.

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