Some people have been quick to call Juno this year’s “little movie that could”, with its slow platform release after its big coming out party at last year’s Toronto Film Festival, but I wouldn’t be one of them. Rather, I would call Juno this year’s “little movie that most deserved a wide release”. Either way Fox Searchlight chose to go the route of a platform release and this Diablo Cody penned, Jason Reitman directed break-out machine for both Ellen Page and Michael Cera has never looked back since. As you can see from the press release below, it is doing quite well for itself:
LOS ANGELES, CA January 31, 2008 – Fox Searchlight Pictures President Peter Rice announced today that four time Oscar® nominee including Best Picture and critic’s darling JUNO has made box-office history by becoming thefirst film released by Fox Searchlight to cross the coveted $100 million mark in theatrical box-office grosses eclipsing the previous record of $71.5 million set by SIDEWAYS in 2004.
“This is an astonishing feat for us and the film has surpassed all our expectations. When you have a quality film of this caliber made by amazingly talented filmmakers and actors who truly believe and support a project, you can only succeed,” said Rice. “We knew this film had cross over potential and it has resonated with audiences all across the country. The entire marketing, distribution and publicity team has poured its heart and soul into making this a phenomenal success and their efforts have been truly remarkable.”
JUNO milestones set by the film since its release December 5th are as follows:
– JUNO is the 6th highest grossing platform release of all time
– JUNO is the highest grossing platform release since BIG FAT GREEK WEDDING in 2002
– JUNO has crossed the $100 million mark in just 8 weeks of release, 2nd only to THE BLAIR WITCH PROJECT for a limited release film.
– JUNO is Searchlight’s widest platform release in its history and its 3rd widest release of any film (wide or limited) in company history at 2,534 locations (Wk #7) behind BANGER SISTERS (2,738 locations) and THE HILLS HAVE EYES (2,621 locations).
– JUNO has been on the Top 10 grosses list for six consecutive weekends and all weekends of 2008.
– JUNO is on over 175 Top Ten lists.
– JUNO has received numerous guild nominations including WGA, SAG, PGA, ACE and CDG.
Fox Searchlight Pictures is a specialty film company that both finances and acquires motion pictures. It has its own marketing and distribution operations, and its films are distributed internationally by Twentieth Century Fox. Fox Searchlight Pictures is a unit of Fox Filmed Entertainment, a unit of Fox Entertainment Group.
As you can see, the Oscar Nominated Juno is just killing it, which is great to see. In my review (found here), I called it “the best film of the year, by a mile.” And unlike other years where I was retracting statements like that all over the place, I am standing by my claim. Juno is the best film that I saw in 2007… by a mile. It is completely deserving of the $100 million dollars it has earned and the Academy Awards it may end up sneaking away with. But that is just speculation at this point…
As well, if you have not visited the official Juno site, I would highly recommend it. While this article is the best (mostly because it quotes a certain awesome website), the whole thing is just fantastic. Just click the photo below to visit the Junoverse…