For the past few weeks, director Jason Reitman and screenwriter Diablo Cody have quietly been bringing special “pop up screenings” of their new collaboration, Young Adult, to small arthouse theaters across the country (and Canada!). Invites were scarce, but those who were quick enough (and savvy enough) to get into one of six screenings was treated to a first look at the film, a special Q&A with its makers and stars, and a unique poster to take home with them.
I was lucky enough to get into this week’s Los Angeles pop up screening at the New Beverly, during which Reitman trotted out Cody, Charlize Theron, Patton Oswalt, and Elizabeth Reaser for a pre-screening introduction and a post-screening Q&A. While it’s been widely speculated as to why Reitman didn’t take Young Adult on a more traditional festival jaunt (which he’s previously done for his biggest hits), the director himself explained it simply, he wanted to take the film on its very own festival route, picking cities and venues that fit the film. To add to that festival atmosphere, each pop up screening got its own specially crafted poster, made by a local artist and distributed to the audience at each screening.
Young Adult is a departure for Reitman and Cody, shunting aside the sunniness of their previous collaboration Juno for a much darker (and deeper) tale of female maturity gone totally wrong. After the break, check out all six posters for each of the pop up screenings, each taking a different approach to the story of Mavis Gary (Theron) and her wildly inappropriate approach to life.
Young Adult opens in limited release on December 16.