Anxious to see the first trailer for Batman v Superman: Dawn of Justice? Warner Bros. knows that – they’re even counting on it! – and the studio just might be delivering DC fans a big, two or three minute-sized treat to its movie-going audience within mere weeks. Collider exclusively reports a rumor that the first trailer for the highly anticipated superhero feature is attached to Mad Max: Fury Road, which opens in May.
The outlet reports that “the first Batman v Superman trailer is on the cusp of being released” and “it’s absolutely attached to all copies of Mad Max: Fury Road, which is an obvious place for it to debut seeing as how Mad Max is WB’s first big movie of the summer.” The placement is meant to allow breathing room between the release of Avengers: Age of Ultron (which is a big enough release on its own, but one that will pack the added heat of having the first new Star Wars trailer play before it) and the first appearance by Batman v Superman on the big screen. In short, they want to drive the conversation, but they don’t want to pop up while people are still talking about Avengers and Star Wars, like some awkward party guest. Awkward or not, if we do see that trailer in May (and especially if it goes over well), it may have a long term effect on the way big-time trailers are released in the future.
If the first Batman v Superman: Dawn of Justice trailer is indeed attached to Mad Max: Fury Road (and Collider is positive that it is, though the trailer itself could appear online before that film hits theaters), that trailer will arrive a full ten months before the film arrives in theaters (movie math: Mad Max opens on May 15, Batman v Superman is set to open on March 25, 2016). Although a teaser trailer for the film was shown during San Diego Comic-Con in July, it has yet to show up on the web (though a mess of “recreations” have popped up in the subsequent months, if that’s something you’re into).
Ten months is a long time, and it’s even longer when you consider how it matches up with other films of its ilk and their own trailer premieres. In fact, ten months just might mark a new milestone in terms of raw time. Take a look:
The Avengers opened on May 4, 2012. Its first full-length trailer hit the web on October 11, 2011, post-New York Comic-Con. Total time between trailer and movie release: 7 months.
The Dark Knight Rises opened on July 20, 2012. The first teaser trailer for the film arrived on July 18, 2011. The first true trailer for the feature dropped on December 20, 2011. Total time between (full) trailer and movie release: 7 months.
Man of Steel opened on June 24, 2013. The first teaser trailer for the film was paired with The Dark Knight Rises, which (as mentioned above) opened on July 20, 2012. The first full-length trailer for the film arrived on December 11, 2012. Total time between (full) trailer and movie release: 6 months.
The Avengers: Age of Ultron will open on May 1, 2015. The first trailer for the film was released on October 22, 2014. Total time between trailer and movie release: 6.5 months.
Mad Max: Fury Road will open on May 15, 2015. Its first teaser was released on December 10, 2014 (after a July Comic-Con premiere). The film’s first full-length trailer arrived just yesterday, March 31, 2014. Total time between (full) trailer and movie release: 2.5 months.
Jurassic World will open on June 12, 2015. Its first trailer arrived on November 25, 2014. Total time between trailer and movie release: 6.5 months.
Ten months is a huge jump for the more traditional 6 or 7 months, and one that could set a precedent, should the trailer go over well (it probably will), dominate the conversation (it definitely will), and keep audiences primed for nearly a year (it just might). Turns out, the question might not be, “are you ready for ten months of Batman v Superman: Dawn of Justice hype?,” but “are you ready for this to become the new norm?”