Just as with box office figures, you can’t always gauge actual popularity from TV ratings. For example, on Sunday night Discovery Channel earned its greatest Shark Week ratings ever in the event’s 26 years. But a whole lot of longtime fans of the annual programming stunt aren’t happy with what they watched: a feature-length “documentary” about how prehistoric megalodons are still around, millions of years after they’ve been believed to be extinct. This special, titled Megalodon: The Monster Shark Lives, was all fake, fairly obviously so, yet there was hardly a disclaimer stating such. Some were fooled, others felt like they were meant to be fooled and many simply found it completely counter to what they expect from both the channel and the event. Viewers angrily took to the network’s Facebook page to complain. Wil Wheaton called for an apology. Science writers criticized the content choice for further harming the very sort of conservation efforts Shark Week originally intended to support. But hey, Discovery got what they wanted.