Weekend Box Office

Maybe it was the message. Maybe there are so many people out there just dying to hear how trees save us all, how we have to take a stand for what we believe, how it’s our Earth, too. Maybe people just can’t wait for the summer movie season to become a year-round period, but we’ll get to that in the weekend analysis below. Or maybe they just thought the Lorax was cute. Whatever the reasoning behind it, Dr. Seuss’ The Lorax took top honors at the box office this weekend, and it did so with a fury. There’s a healthy dose of shock that comes with learning the film topped the opening weekends for How the Grinch Stole Christmas – Jim Carrey, not Boris Karloff – The Cat in the Hat – that one’s not so much a shock as it is appropriate – and Horton Hears a Who! It easily becomes the biggest opening for a Dr. Seuss adaptation, which means Green Eggs and Ham starring Justin Bieber and Zach Galifianakis can’t be far behind.

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Moviegoers will see it with a group. Movigoers will see it while they eat popcorn. Moviesgoers will see it with their 3-D glasses. Moviegoers will see it while they sit on their theater seats. What did you think I was gonna say? However people see it, there are sure to be millions of eyes on the latest Dr. Seuss adaptation, The Lorax, this weekend. Enough, in fact, that it’s all but guaranteed the #1 spot on the chart. Unless there’s some Danny DeVito backlash that we’re not privy to, it seems a foregone conclusion. Sure, there’s an R-rated, high school, found footage comedy hitting theaters, as well, so the little tree hugger won’t be making all the scratch, but a majority of it? Yes. The weekend box office is upon us, and one of these movies is bound to be a hit. If you don’t like what we’re saying, you can go right ahead and email us about it. Hey, that one actually rhymed!

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The Reject Report - Large

You probably wouldn’t either if your film came up against Star Wars and took it down to the #4 spot. That’s precisely what happened this past weekend, as The Vow and Safe House stepped all over Journey 2: The Mysterious Island and The Phantom Menace‘s 3D re-release. The numbers between the #1 and #2 movies were so close we had to wait until Monday when the actual numbers came out to really see who won out. In the end, it was the chick flick, the one with Channing Tatum and Rachel McAdams, the one couples went out in droves to see, probably to get in Valentine’s Day dates before the holiday even gets here.

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Mark Wahlberg stared the Beast, the whole IMF team, and Dolly Parton down, and he told them to all say hi to their mothers for him. Contraband surprised everyone who thought Disney was just cashing in on easy blockbuster numbers with their 3D re-releases, and the action drama ended up taking the top spot by a nice sized margin. It’s not Wahlberg’s biggest opening to day. Far from it. But Contraband was able to serve up a number that is considered sizable especially considering its mid-January release. It also is a reasonable opening as a vehicle for Wahlberg, who has only had four films in his career open higher than $30m, The Happening ($30.5m opening), The Other Guys ($35.5m opening), The Perfect Storm ($41.3m opening), and Planet of the Apes ($68.5m opening). Needless to say, all four of those films were summer releases. While Disney didn’t match the success they had with The Lion King‘s re-release in 3-D, they did pull in some expected and flattering numbers this weekend with Beauty and the Beast. At this point, they’re just covering the conversion and re-release cost, so most of the $18.4m it made this weekend is icing on top of an already well-made cake. Disney has many more well-made cakes lined up to get their own layers of sweet stuff with Finding Nemo next up in September this year. Also, in the long run of things, Beauty and the Beast is sure to continue pulling in remarkable numbers all throughout its […]

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Apparently sometimes you can’t go back to that well too many times. Despite critics claiming it’s filled with the same old stuff, audiences weren’t scared enough to avoid The Devil Inside this weekend. In fact, not only did the film hit at #1, it’s generated the third biggest opening in January history behind Cloverfield ($40m in 2008) and Star Wars Special Edition ($35.9m in 1997). The Devil Inside showed a huge upturn in box office for exorcism movies, shadowing recent films like The Rite ($14.7m opening weekend) and The Last Exorcism ($20.3m opening weekend), both of which were PG-13 films. The Devil Inside was struck with an R rating. But we shouldn’t look to that for the reasoning behind such a lucrative opening. Instead, we have to look at the film’s ending. More so, we have to look at the buzz that was generated late last week because of The Devil Inside‘s ending. Test audiences were angry. Some even booed and yelled expletives at the screen when the film ended. A lot of this buzz came late Thursday night, and people who weren’t planning to see the movie may have changed their mind just to find out what the hell everyone was up in arms about. No, that can’t account for all of The Devil Inside‘s number. Some of that came from fans of the genre who wanted a good scare this weekend, but it had to have been a factor in some capacity. Paramount’s decision to shock people more […]

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The Reject Report

Out of all the family movies that were marketed towards reuniting families across America this weekend, and it’s the Twilight movie that came out on top once again. I can’t say I’m shocked, though. Only in its second weekend, Breaking Dawn – Part 1 dropped 69.8% from three-day weekend to three-day weekend. But its take last weekend was so huge that hardly any film could compete with it, even with such a massive drop. That level of drop wasn’t a shocker, either, seeing as how New Moon dropped 70% upon its release in November of 2009. As it stands, Breaking Dawn – Part 1 is still in third place among overall domestic gross for the Twilight franchise, ahead of the first film and about $80m away from either New Moon or Eclipse. With a reported budget of $110 – nearly double the cost of Eclipse, the second most expensive film in the series – you would think Summit Entertainment is thankful that the series is headed towards its end. Still, you have to look at worldwide box office, and Breaking Dawn – Part 1 is running smoothly with $488.8m overall. It’s still a solid investment, and Breaking Dawn – Part 2 will only be putting more and more dollars in Summit’s coffers. The Muppets had fine footing over the weekend, too, even better when you factor in their 5-day total. It’s not quite the $65.2m The Muppet Movie pulled in total domestic in 1979. Of course, with inflation adjustment, The Muppet […]

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We are not far away from Avatar toppling the Titanic all-time records for domestic and worldwide all-time box office. To sum it up, Titanic’s worldwide record is going down probably sometime tomorrow. Avatar is going to be all-time box office champ,

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Well, James Cameron’s Avatar posted a $27 million opening day on Friday, and despite weekend winter storms that slowed its momentum a bit, it still made $73 million for the second highest December of all time. It is also Cameron’s best open of all time.

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The Golden Compass pointed toward controversy leading it up to its release. But was it really that controversial?

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