Viral Marketing

9header

We risk life, limb and no chance of parole in order to bring you this truly beautiful movie poster for Shane Acker’s 9. Plus, you can now befriend one of the film’s fictional characters on your social networking doohicky.

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yoteach

The folks behind Funny People have made a very funny fake sitcom featuring Jason Schwartzman’s character from the movie. Get ready to bring back that nostalgia for late 80s, early 90s classroom television.

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why-so-serious-1

An awesome reader named JJ sent over a link to this video earlier today which was posted on the website of 42 Entertainment, the company responsible for the ridiculously successful “Why So Serious” alternate reality game that led up to the release of last year’s highest grossing film, The Dark Knight.

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Watchmen Banner!!!

Watchmen extras give us proof that the U.S. won the Viet Nam War, that flamethrowers make a handy accessory and that giant, blue supermen walk among us.

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stoptheinternational1

So there was a FedEx package at my door this morning, and inside of it was a little lockbox with a 50 Swedish Krona bill and a note.

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Last year, we geeked out every month about The Dark Knight and its brilliant viral campaign. Now, Watchmen is giving us even more to geek out about in this retro news salute to Dr. Manhattan’s super powers.

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Valerie Atherton

And no, unfortunately they don’t write for us here at Film School Rejects.

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The Dark Knight Defaced Poster

Viral marketing of old served as just a clever ploy to start marketing a film, but few people really took notice. The Dark Knight marketing got people involved. Granted, the people that got involved were probably those who were going to see the movie opening weekend anyway, but MY GOD was it fun.

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Why So Serious

It’s been over a year since the viral marketing for The Dark Knight really got cranked up. In that time, people have learned second languages, taken first steps, and gotten promotions at work. I, on the other hand, have spent most of my time following the ad campaign and avoiding showers.

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The Dark Knight Logo

It isn’t even July 1 yet and all the web can seem to talk about is The Dark Knight. And now, thanks to some statistics from the world of online movie ticket sales, it is time to start questioning whether that interest might just turn into box office records.

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I Believe in Harvey Dent

I’m not sure why I’m surprised that the creative team behind the viral goodness that is The Dark Knight keep going the extra mile. They’ve proven over and over again that they’re taking the city of Gotham seriously. Almost as seriously as District Attorney candidate Harvey Dent.

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Humans for the Ethical Treatment of Fairies Elves and Trolls

Every day, hundreds of trolls are abused and left without shoes. With just 34 cents a day, less then the cost of a daily cup of coffee, you can make a difference. Or you could just head over to the HETFET.org site in support of Hellboy II: The Golden Army.

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James McAvoy in Wanted

Yes, you read that right. We’ve got a lot to talk about this week when it comes to the upcoming Universal actioner Wanted.

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What Happened in Piedmont?

Our own Cole Abaius is duped by viral marketing, leading him to have conversations with Andrew Tobler, a completely fake blogger who is currently shilling the upcoming A&E series The Andromeda Strain.

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The Dark Knight

Earlier this week, fans of The Dark Knight ran around their cities in search of a trailer. What they didn’t know is that one of them got two versions.

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The Dark Knight

While we will certainly keep an eye on things for you, we wouldn’t want to get your hopes up regarding a high resolution version of this trailer any time soon. We did, however, come across this bootleg.

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The Dark Knight

It seems that every time I start to get extremely excited about another movie, such as Iron Man, something from The Dark Knight pops up to remind me that this is going to be the definitive film of Summer 2008.

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Gotham Police Department Major Crimes Unit

If you have been following the viral marketing campaign for the upcoming Batman movie The Dark Knight, then you probably received an email this morning from Lt. Jim Gordon. If you didn’t get one, no worries, as I am about to explain what the email was all about.

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I Believe in Harvey Dent

Today, we got a notice that there would be a Live Press Conference held on IBelieveinHarveyDent.com at 3:00 pm Eastern Time.

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Heath Ledger as The Joker

After a solid hour of trying calmly to explain the situation, I was reduced to shouting profanities about Jim Gordon and my local police force in the waiting room just as the night was starting to get busy.

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