Vimeo On Demand

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Back in March, Vimeo created a new distribution model for filmmakers by offering a ridiculously attractive 90/10 revenue split and access to a 100-million-strong audience. Now, they want to use Vimeo On Demand to deliver Toronto International Film Festival movies to the world. According to Variety, the company is offering a flat $10,000 to each of the 146 premieres happening at TIFF in exchange for exclusive digital distribution rights for 30 days (or until Vimeo recoups the 10k) followed by the standard VOD revenue split. This kind of open-door distribution offer is equal parts exciting and risky, and it shows an incredible (well-earned) trust in the discernment of the TIFF selection committee. This will undoubtedly be a great option for the large number of films that will find success on the festival circuit while never securing traditional distribution, but there’s definitely an experimental tilt. Vimeo might end up eating losses for movies that never earn back the cash, and filmmakers who put their work online (even at such a respectable venue) may injure their chances for larger-scale theater distribution in the future. It’s the ancient choice between small, immediate satisfaction and the potential opportunity for bigger success further down the line. Regardless of the gamble for Vimeo and for filmmakers, this is excellent news for fans. We’ll gain access to movies that would normally require a passport, and as this is offered to more fests, it’ll be as if entire indie lineups will be at our fingertips instead of at […]

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Vimeo has launched a new distribution channel for creators, and a major studio is using Kickstarter. It’s been quite a week for the future of film financing.  In this episode, we’ll talk with Vimeo VP for Creative Development Blake Whitman about Vimeo On Demand, and then Operation Kino co-hosts Matt Patches and Da7e Gonzales join us for a four-way conversation about whether Warner Bros. getting into the crowdfunding game with Veronica Mars is good, bad or ugly. For more from us on a daily basis, follow the show (@brokenprojector), Geoff (@drgmlatulippe), Scott (@scottmbeggs), Patches (@misterpatches) and Da7e (@da7e) on the Twitter. And, as always, we welcome your feedback. Download Episode #10 Directly Or subscribe Through iTunes

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Vimeo On Demand

In their press release and in their presentation at SXSW, Vimeo has announced a new distribution platform for indie filmmakers that — at first glance — looks like it has the potential to change the game. The urge to decry hyperbole here is understandable, but the new Vimeo on Demand program (VOD?) shows true paradigm-altering potential for two reasons: A realistic incentive for filmmakers in the form of a 90/10 revenue split A broad releasing platform that covers desktop, mobile (Android/iOs/Windows) and connected (Apple TV/Roku/Google TV/Xbox Live) and smart (Samsung/Panasonic/Phillips) TVs That combination can provide real incentive and real returns for self-distributing filmmakers who are either trying to avoid or can’t find love from traditional models. It gets the work to a lot of channels, and the revenue share is fantastic considering that iTunes famously splits 70/30. In this cheesy video, they show how it all essentially works:

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published: 12.23.2014
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published: 12.22.2014
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published: 12.19.2014
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