Variant Logos

Studio logos are an iconography all their own, but nothing puts a grin on my face like a spiffy send-up of a traditional company emblem tailored made to gel with the film I’m about to watch. Don’t get me wrong — nothing’s going to top classics like Alfred Newman’s Fox fanfare, Jerry Goldsmith’s Universal tune or the countless other openings ingrained in our cinematic memories. But when someone takes the recognizable logo and makes it their own…well, that’s when I get giddy. For decades, movie studios have been allowing filmmakers to tinker slightly with the prestigious logos that preface every film they release. Nothing too crazy — maybe a color shift or a throwback to a retired bumper — but nothing that would tarnish their reputations. These days, most movies are free to run wild. Many stick to the time-honored traditions of their studios, but the ones that don’t feel that much more special. Regardless of a film’s quality, a great logo is like the cherry on top for most movie buffs. Here are fourteen modern variants that bring a little extra magic to the pictures they kick off:

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published: 12.19.2014
A-
published: 12.18.2014
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published: 12.17.2014
B+


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