Tyler Perry’s Madea’s Big Happy Family

The Reject Report

They set sail. They walked the plank. They scuttled some…things you might scuttle. And in the end, whether it lived up to expectations of analysts or the openings for the previous two films, Pirates of the Caribbean: On stranger Tides ripped into theaters with an impressive debut. Unlike Dead Man’s Chest or At World’s End, this fourth entry in the Disney franchise didn’t smash any records, but it ranked fairly well on charts such as biggest May opening and biggest opening day gross. Where On Stranger Tides goes from here is curious. The film ended up costing a reported $250 million despite Disney’s claims they were “cutting back” on the visual grandeur and overall budget. Regardless, the film has already punched out $346.4 million in worldwide ticket sales, so the future seems to be in order for Captain Jack Sparrow to return for Pirates 5.

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The Reject Report

Sure, Thor came in at the #1 spot for the second weekend in a row. Sure, the big debut of the weekend, Bridesmaids, had to settle for the #2 spot with a little over $10 million less than the summer blockbuster. Sure, the rankings are out there, but it’s hard to deny Bridesmaids the big winner spot of the weekend. For one, the R-rated comedy had a lot more to overcome in terms of mass appeal than Thor. The Marvel fandom is pretty widespread, and a number of comic book fanatics who are frothing at the mouth for The Avengers were certain to head back in and see Thor a second time around. Also, a number of tickets sold for Thor cost more than those sold for Bridesmaids between the price swell for 3D tickets and IMAX. An evening ticket to an IMAX screening of Thor could cost $5-10 more than an evening ticket to Bridesmaids. It’s a factor that is always in effect when a movie is playing in IMAX theaters, but it’s not one that gets considered too often.

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The Reject Report

Hello, May weddings. Hello, May wedding movies. Those maids of the bride sure are going to rake in a boat load of cash this weekend, but a certain God of thunder might have a thing or two to say about them taking his throne. There’s also a 3-D movie coming out from the guy who directed Legion. You remember that movie, right? The worst of 2010 until Jonah Hex came out. Sorry, Jonah. We won’t be invoking your name for too much longer. It’s all part of the Reject Report this week. Now where’s that bag of rice?

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The Reject Report

It wasn’t the record-smashing, jaw-dropping opening Marvel was hoping for. They probably weren’t even expecting as such, but Thor kicked off the Summer movie season with a decent opening. Time will tell if its longevity makes it an Iron Man-like success or a Hulk-like disappointment. The reality will probably fall somewhere in between those two. Thor has a broader appeal than 2003’s Hulk, which ended up dropping 69.7% in its second weekend of release after a $62.1-million opening. Iron Man, on the other hand, opened Summer 2008 with $98.6 million and went on to pull in $318.4 million domestic. Thor‘s sustainability won’t be anywhere near that even though it’s chances of topping the charts next weekend as well seem doable.

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The Reject Report

Furious sits alone on a hill underneath a single tree that shades it. Its buddy Fast is out gallivanting around town with Vin Diesel and Paul Walker, jacking Supras and drinking Corona like it holds the key to eternal youth, and Furious is sad. That’s okay, Furious, we still like you. And it’s not like Fast Five is going to open huge. It’s not as if we’re looking at another $70+-million opening for a Fast and Furious entry. Fast couldn’t do that without you. Oh, wait, the Rock is in this one, too. Yeah. It probably will. Sorry, Furious. We’ll catch you next time. Maybe.

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The Reject Report

The birds of Rio and the sugar-infused children were too much for the family crowd headed to see Madea’s latest outing this weekend. Madea’s Big Happy Family had anything but the worst opening for a Tyler Perry film, but it is the lowest opening film of his since 2007. It’s also the lowest of the three in terms of Tyler Perry films with Madea’s name branded on the marquee. That’s not to say Madea’s Big Happy Family had a bad opening. You can’t really scoff at over $25 million, and it isn’t like Rio completely trounced the #2 film. The gap is wide enough that we won’t be analyzing Monday’s official numbers to determine a clear-cut winner, but it’s way too soon to start the Madea retirement rumors. Big Happy Family is sure to be viewed as a success for everyone involved especially Perry who is sure to have another Madea film in the works by, say…oh, what time is it?

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The Reject Report

…for Elephants! But seriously, that’s a lot of possessive apostrophes going on in that title. If I wanted to do a remake of this movie – I could. I have the funds – who would I have to get the rights from? Madea? Tyler Perry? Oprah? There’s a lot of ownage going on in here. Lionsgate is hoping for a lot of ownage at the box office this weekend, too. I know you saw what I did there. That I’m pointing it out is chalked up to arrogance. The elephants, cats, and birds of the world might have something to say about it, but there’s little chance they’ll be able to do anything about it. Let’s see how everything breaks down. That is, if Tyler Perry allows it.

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published: 11.19.2014
C+
published: 11.19.2014
B-, C
published: 11.18.2014
B+
published: 11.14.2014
B+


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