Sure, Thor came in at the #1 spot for the second weekend in a row. Sure, the big debut of the weekend, Bridesmaids, had to settle for the #2 spot with a little over $10 million less than the summer blockbuster. Sure, the rankings are out there, but it’s hard to deny Bridesmaids the big winner spot of the weekend. For one, the R-rated comedy had a lot more to overcome in terms of mass appeal than Thor. The Marvel fandom is pretty widespread, and a number of comic book fanatics who are frothing at the mouth for The Avengers were certain to head back in and see Thor a second time around. Also, a number of tickets sold for Thor cost more than those sold for Bridesmaids between the price swell for 3D tickets and IMAX. An evening ticket to an IMAX screening of Thor could cost $5-10 more than an evening ticket to Bridesmaids. It’s a factor that is always in effect when a movie is playing in IMAX theaters, but it’s not one that gets considered too often.