Like all good advertising should, the trailer for The Big Bang works as a pretty epic little ride all by itself. During it’s first moments it feels like you’re being plopped right down in a moody detective story. All of the elements are there; some missing diamonds, a missing girl. It seems like an advertisement for a pretty straightforward film. But then things start getting weird. You’ve got an underground military compound that looks like the hadron collider, Snoop Dogg directing pornos, Sam Elliott with a ridiculously long head of hair extensions, and a lot of heady talk about the origins of the universe. The story seems like some sort of marriage of the works of Elmore Leonard and Tom Robbins. And this is all crammed in to just 2 minutes of footage. I can’t imagine the weird places the film must go given its entire runtime; but now I want to. And that’s the key to crafting a good film trailer, capturing people’s imaginations.