Tonka Trucks

You would think that toymaker Hasbro and their various movie-making partners would have learned their lesson after the less than stellar box office performance of Battleship. That lesson being, nobody wants to see a movie about an inanimate object that has no pre-established characters, stories, or mythology. Clearly no lesson has been learned, however, because a press release put out by Sony Pictures today brings us just about the worst news ever. It seems that Sony is teaming up with Hasbro and Adam Sandler’s production company Happy Madison to bring us an animated feature version of Tonka trucks. Yes, you read that right: Adam Sandler’s buddies are going to make a movie about plastic toy trucks. Seeing as Sony is already in the process of developing feature films for other Hasbro properties like Risk and Candy Land, the fact that a toy truck movie is going to be coming our way soon shouldn’t come as a surprise, but somehow it still stings. Let’s let the president of Sony Pictures Digital Productions, Bob Osher, try to sell us on the project, and see if that helps. Osher says, “In its 65 years, TONKA has become more than a toy or a brand – TONKA trucks are a rite of passage for kids all around the world. Time spent with these toys creates memories that last a lifetime as kids are inspired to play using the boundaries of their imagination. We look forward to creating a family friendly motion picture that brings […]

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published: 12.19.2014
published: 12.18.2014
published: 12.17.2014

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