The Reject Report

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You probably wouldn’t either if your film came up against Star Wars and took it down to the #4 spot. That’s precisely what happened this past weekend, as The Vow and Safe House stepped all over Journey 2: The Mysterious Island and The Phantom Menace‘s 3D re-release. The numbers between the #1 and #2 movies were so close we had to wait until Monday when the actual numbers came out to really see who won out. In the end, it was the chick flick, the one with Channing Tatum and Rachel McAdams, the one couples went out in droves to see, probably to get in Valentine’s Day dates before the holiday even gets here.

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The Reject Report

It’s December 16th, and the winter blockbuster season is very nearly upon us. This coming weekend sees three huge movies hit, all of which are sure to be box office megastars. Yes, even the chipmunks. One of those films, the one where that one guy from Top Gun runs a whole lot, is only hitting IMAX, so it’s day of box office bloodletting will have to wait. In the meantime, Sherlock Holmes and, yes, the chipmunks are going to be taking the box office by storm. Plus, unlike 2009, they won’t have any blue aliens to contend with. It’s this week’s edition of the Reject Report, and this shiz is about to get Chipwrecked.

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That’s not to say it didn’t make blockbuster dollars this weekend. The Twilight Saga: Breaking Dawn – Part 1 did make its groove on several record charts. It had the third biggest opening day with $72m. It had the second biggest opening in November behind New Moon, the second film of the franchise. And it had the fifth largest opening in history. Those are some impressive placements in the grand scheme of things. But this is Twilight we’re talking about, and any way to shed a negative light on the subject is grounds for some back-patting. The fourth film of the series, and first of the two-part finale, still had a very impressive debut, another clear indicator the franchise is anything but losing steam. Summit Entertainment did just right for themselves when they bought the rights all those years ago. It was a risky gamble a la Warner Bros. committing to the seven-part Harry Potter series, but, like Harry Potter, this one has proven to be paying off in abundance. With an additional $144m in foreign markets, Breaking Dawn – Part 1 is already nearing $300m worldwide, a three-fold return on the reportedly $110m film. With the final final movie of the series hitting November 2012, Summit is sure to be looking for their next big venture in long-term franchising. I’m not sure the Step Up series has it in it to make up for the Twilight movies ending, but, in a perfect world…

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The Reject Report

Some times, a Mexi-can’t. That’s what we’re seeing this Labor Day weekend as the strength of George Clooney and the marketing Focus Features pulled for The American were able to sweep Machete under the proverbial rug. It wasn’t a slaughtering, more like the quiet winning out most people who went to see The American this weekend were subjected to.

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published: 12.23.2014
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published: 12.22.2014
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published: 12.19.2014
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