The Mighty Macs

The Reject Report

Just when you thought it was safe to station video cameras in an attempt to capture the nightly doings of some nefarious supernatural entity. Oh, those pesky ghosty things and their habits of turning innocent tea parties into screaming nightmares. That’s not based on first-hand experience, by the way. My tea party days are over. Luckily for Paramount, audiences were in the mood for chills this weekend, as Paranormal Activity 3 had a dump truck of cash backed up to its haunted house doors and unloaded. The third entry in the now-never-ending series not only trounced the competition and stunned box office analysts, its broke the records for both October opening weekend and Fall opening weekend. Both of those records were previously held by last year’s Jackass 3D, which debuted to $50.3m.

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The Reject Report

This Reject Report doesn’t stand over your bed for hours on end. It swing all the doors in your kitchen open violently. It doesn’t even knock your keys onto the floor in the middle of the night. It’s a much kinder, gentler Reject Report, one that brings you flowers and chicken noodle soup and Gatorade when you’re sick. Which, hey, if that’s your thing, you might not be seeing Paranormal Activity 3 this weekend, but you’ll be in the minority. That’s what Paramount is hoping here in its third run at the established franchise that is Paranormal Activity. It’s hoping to drive people to the cinemas then scare them witless, and it’ll more than likely succeed. There isn’t much competition to prove it wrong. The 18th crack at The Three Musketeers and the second crack at Johnny English sure won’t knock the activity off its pedestal. But let’s get into just how much money Paramount is looking at.

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