The Great Gatsby in 3D

Let it never be said that Hollywood is not creative – at least when it comes to changing up things like, oh, the seasons. The summer movie season has progressively gotten longer and longer, kicking off when we’re still technically in the spring months, and then encroaching on September (which is autumn, because it’s back-to-school time, okay?). Now, Warner Bros. has officially decided that the month of May is summer (“early summer,” but “summer” nonetheless) in a press release announcing the “early summer” (read: May) release date for Baz Luhrmann‘s The Great Gatsby. The potentially troubled film, once slated for a glitzy Christmas release, was pushed away from the holiday season last month, with a promise that a new release date would be set soon. WB has announced today (via ComingSoon) that The Great Gatsby (still inexplicably in 3D) will open in North America on May 10, 2013, with international release following a week later. As ComingSoon notes, a second-week-of-May release date isn’t usually a good thing. Recent releases saddled with such a date include Speed Racer, Poseidon, House of Wax, and Dark Shadows (yeesh!), but CS’s own Ed Douglas also points out that some Best Picture nominee heavy hitters also opened on a similar date – titles like Gladiator and Crash. Luhrmann himself is no stranger to the date – his Moulin Rouge! opened in limited release in mid-May as well.

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