There’s a promotional poster for Arrow, The CW’s new sleek and broody reimagining of DC’s Green Arrow comic, that looks a lot like the one for the first season of Smallville. Naturally, emblazoned across both posters, there are dramatic, single-word show titles that allude to a superhero universe. More importantly (and more prominently), though, both feature a lone, shirtless, young man with chiseled, next-level ab muscles—something that is clearly supposed to hint at the pathos underpinning these shows. Dubious (aka brilliant) marketing strategies aside, Arrow is a lucidly composed action-adventure series that, in its premiere, never comes off cheesy despite the fact that it’s ostensibly about a guy who skulks around a dark city with a bow and arrow—which, somehow seems stranger than wearing a bat costume. If its first episode and promotional poster are any indication, the show has the potential to be as big of a success for the increasingly teen soap opera driven CW as ten-season wonder Smallville.