The Big Bang

The Reject Report

Hello, May weddings. Hello, May wedding movies. Those maids of the bride sure are going to rake in a boat load of cash this weekend, but a certain God of thunder might have a thing or two to say about them taking his throne. There’s also a 3-D movie coming out from the guy who directed Legion. You remember that movie, right? The worst of 2010 until Jonah Hex came out. Sorry, Jonah. We won’t be invoking your name for too much longer. It’s all part of the Reject Report this week. Now where’s that bag of rice?

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Like all good advertising should, the trailer for The Big Bang works as a pretty epic little ride all by itself. During it’s first moments it feels like you’re being plopped right down in a moody detective story. All of the elements are there; some missing diamonds, a missing girl. It seems like an advertisement for a pretty straightforward film. But then things start getting weird. You’ve got an underground military compound that looks like the hadron collider, Snoop Dogg directing pornos, Sam Elliott with a ridiculously long head of hair extensions, and a lot of heady talk about the origins of the universe. The story seems like some sort of marriage of the works of Elmore Leonard and Tom Robbins. And this is all crammed in to just 2 minutes of footage. I can’t imagine the weird places the film must go given its entire runtime; but now I want to. And that’s the key to crafting a good film trailer, capturing people’s imaginations.

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