The Amazing Spider-Man in 25 Minutes

Culture Warrior

It’s difficult to think that something as definitive of modern-age movie-watching as DVD special features could become a thing of the past, but there are plausible scenarios in which that could happen. DVD and Blu-Ray sales have slowed in the past few years as viewers become more and more accustomed to streaming services as their go-to means of watching movies in the home. However, when viewers streams a film via Netflix, Amazon, iTunes, or Hulu, more often than not, they receive the film itself and nothing else. The attraction for audiences who use streaming services is exclusively the film and the film alone, not the film in conjunction with other supplementary materials that immerse the viewer further into the creation of that film. The film – for the first time since the days of VHS – now speaks for itself. After DVDs first became popular in the late 90s and early 2000s, the value of the DVD could be determined (and often manipulated) by how much material the discs provided for outside the running time of the film. The appeal of buying a DVD of a particular film did not lie in owning the film itself, but having access to that film in connection to a web of information related to it. Documentaries, commentaries, and deleted scenes provided a DVD experience that felt definitive – these discs made available the notion that herein was everything to know and understand about a particular film. The Lord of the Rings Extended Trilogy, […]

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How much movie advertising is too much? What’s the number? When 25% of the movie is online in ads before it comes out? 10%? 2%? Are you ready to go back to a world where the magic and mystery happens when you’re in the theater instead of at your laptop? Louis Plamondon’s (aka Sleepy Skunk) “Amazing Spider-Man in 25 Minutes” is an awesome look at the movie, but it’s also a critical middle finger to movie marketers for stealing that magic. We spoke with the mash-up editor about finding 20% of a blockbuster online before it hit theaters, what that means for piracy and how that’s deeply unfair to the people who worked on the movie. Download Episode #139

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The Amazing Spider-Man

It’s the oldest, three-year-old joke in the book: ubiquitous movie marketing means we know everything about a movie before it comes out. It’s resulted in many fans shunning trailers altogether or, gasp, avoiding Twitter. Here finally, Sony has given Vimeo user SleepySkunk the ammo to prove what we all already know (which is too much). The result is a 25-minute version of The Amazing Spider-Man cobbled together from advertisements and featurettes. At first, watching it is sort of funny – a video middle finger to an overzealous marketing culture – but after a few minutes, it starts to feel like you’re watching the movie itself. That’s a creepy feeling, knowing that the movie is almost completely out there in the world, waiting to be assembled with a little editing magic. What’s even crazier is that it features a beginning, middle and end. At 25 minutes, it’s missing a lot, but it’s like watching a plot outline version of the final product. Check it out for yourself:

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