Until recently, my reason for paying for Amazon Prime was merely about being able to get diapers in two days without having to leave the house. The streaming service attached to that two-day-shipping deal was also good for my kid’s Dora the Explorer addiction, but that’s about it. Then Transparent came along and gave me something to watch “free” on Amazon Instant Video, too. As for movies, though, it’s never been of interest, especially since it hardly ever seems to have anything that Netflix doesn’t also have (by the way, they’ve noticed the concern enough to have a page for “Not on Netflix” offerings, including Under the Skin and Cheap Thrills), and anyway Netflix is a whole lot easier to watch on a mobile device or tablet. Amazon Studios is likely to develop more original series as good as Transparent or good enough, and given that they’ve already secured Woody Allen for his first episodic endeavor, they obviously have some money to throw at some interesting creative talents. But still, what about movies? Well, after recently hiring indie film legend Ted Hope, producer of such titles as The Brothers McMullen, The Ice Storm, American Splendor, Adventureland and Martha Marcy May Marlene, the online conglomerate is entering the big leagues by producing and acquiring about a dozen features per year under the banner Amazon Original Movies. Presumably, as it makes sense, the acquisition side will kick off at the Sundance Film Festival, which begins this week.