Teaser Trailers

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Movie trailers are commercials. We may forget that from time to time, especially when a particularly good trailer comes around, two minutes of something that’s good enough to make people start demanding Oscars and accolades for a film they haven’t yet seen, simply because someone found 120-seconds of good stuff and packaged it up with a stirring score and some cool visuals. But a movie trailer is a commercial, a marketing tool, a creation meant solely to entice people to see something else. The trailer is never the true endgame (no matter how many people buy tickets for one film just to catch a particular trailer beforehand and certainly no matter how many “events” pack theaters with people eager to catch early footage). The final film is the thing, but it’s easy to forget that when we’re constantly being convinced that it’s trailers we need to get excited for. After all, trailers are getting their own commercials these days, and people are eating it up. Most trailers clock in around the two-minute mark – anything much longer feels like it’s giving too much away, anything much shorter just feels like a bloated television spot. Want to entice? Make a minute-long teaser trailer. Hell, make it forty-five seconds and be done with it. But want to infuriate? Throw together twenty seconds of nonsense and call it a teaser for a teaser, a sneak peek at a thing that is, by its very nature, already a sneak peek. A commercial for a […]

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Jurassic Park Mosquito

Movie trailers are one of the few things in the industry that you really can’t improve upon with technology. It’s just editing – that’s it. Nothing else can make a trailer better besides skill. This is also why it seems like they generally get better every year (not always the case though). It’s difficult to nail down exactly what makes a teaser trailer effective, which is why we’re going to focus simply on intensity. It’s the best part, especially when a film is already anticipated from the start due to being an adaptation or a sequel. So here we go – fifteen movie teasers that have your heart pounding before the feature presentation even begins.

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This week, on a very special episode of Reject Radio, Homecoming writer/director Sean Hackett discusses a brave new distribution technique, and Koran By Heart documentarian Greg Barker takes us to Cairo during Ramadan. Plus, Landon Palmer culture wars against Movies.com‘s dapper senior editor Pete Hall in a Movie News Pop Quiz that will probably cause your living room to burst into flame. Download This Episode

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Michael Bay Will Blow Shit Up at the Super Bowl

Per his personal website, the director is announcing when during the big game you’ll be able to see Giant F***ing Robots.

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published: 11.26.2014
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published: 11.26.2014
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published: 11.21.2014
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published: 11.21.2014
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