Disney’s latest would-be-blockbuster, John Carter, has had a hell of a time making it to the screen – with live-action feature film development interest first kicking off back in the 1950s (from Ray Harryhausen, no less), though the rights to Edgar Rice Burroughs‘ novels weren’t bought until the 1980s, when Disney picked them up. From there, the project seemed ready to go (with cast and crew falling into place), until its own would-be director John McTiernan himself noted that technology was not yet advanced enough to create the write cinematic vision. Then Paramount got the rights for Robert Rodriguez to direct, then it was Kerry Conran, then it was Jon Favreau, and then Paramount didn’t renew the rights, and then Disney got them back, and then I fell asleep. The film is finally hitting screens next year, thanks to Disney and Wall-E director Andrew Stanton (making his live action debut), with John Carter himself being played by rising star Taylor Kitsch. And while this is all well and good, John Carter has one huge obstacle to overcome – it is a huge, multimillion dollar production that comes from a beloved and deep source material that has an obviously epic scale, and awareness by the general public for the property is negligible. And I can’t quite believe that the film’s first full-length trailer will do much to alleviate that. Check it out, along with more of my concerns, after the break.