“50% of you are going to love this movie, while the other 50% of you are going to hate it,” writer-director Rob Zombie said to the SXSW crowd at the midnight screening of his newest film, The Lords of Salem. That’s not something we often hear filmmakers while they intro their film, and the same goes for most of what we heard at his highly entertaining Q&A. Zombie, who wore splashy blue pants and what looked like over-sized crocs to the event, was correct when it came to the reaction. For the 50% of the people who hated it, he doesn’t care too much. Zombie knows his work isn’t for everyone, and the idea that he can get half of an audience onboard with his films or music sits well with him. According to Zombie (and David Bowie), getting a reaction is all that matters. We discussed that reaction, as well as how the film’s producers were only interested in lunch and more, with a candid and relaxed Mr. Zombie.