Scent tracks

Perfume

Tom Tykwer‘s Perfume: the Story of a Murderer was released in theaters in 2006, but it’s seeing another day for a very particular reason: the rebirth of Odorama. Well, not quite. The film is getting a limited re-release accompanied by a “scent track,” with customized perfumes created to heighten the filmgoing experience by corresponding with certain scenes. In a film about a deranged killer who has a superhuman sense of smell and an obsession with getting sniffs, it’s an apt feature to introduce. Basically, it’s ritzy Odorama, the scratch-and-sniff technology brought to theatres by John Waters in 1981 with Polyester. Instead of dog poop and sweaty sneakers, the scents are Thierry Mugler fragrances, a far cry from Odorama’s wacky, intentionally gross-out roots. Back in the early 2000s, perfumer Christophe Laudamiel heard that a film adaptation of his favorite novel was in the works and got busy with his vision: crafting scents to match the pivotal scenes of the story. Some are pleasant sounding, like Baby, Sea, and Baldini’s Boutique, but others are harsher — like Paris 1738, which mixes together notes of “sewage, rotting food and horse sweat.” Yummy. Laudamiel then took the products to Constantin films and Mugler, who both loved the idea, but the fragrances were only available to moviegoers in limited theaters in the lobby. With the re-release of the film, the scents will be given to audience members on card-stock strips so that they can sniff away during the intended moments.

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