The Devil Inside is the talk of the town for two reasons: number one, it made around $35 million in its opening weekend, which is big no matter what qualifier you tack on, but when that qualifier is a reported $1 million acquisition cost, it’s gigantic. Number two (heheh), it sucks. It sucks bad. That’s nothing new, really, as everything about The Devil Inside screams shitty movie. First of all, it’s from the team that brought you Stay Alive. Second, it’s found footage. Third, it’s an exorcism movie. I’m surprised that people went to see it, because you list those three qualities and I am about as far from interested as possible. But rather than just throw another voice on the “what the fuck” bonfire, I wanted to take a few minutes and examine what we can learn from this situation.