Please note that in the full-length version of this picture, Rob is totally playing with winter apparel and a cell phone. It’s very Sundance-y. No, really. By now, we’ve covered how much work even the most fun Sundance Film Festival can be for those working it but, by and large, it might just be the hardest for the scades of publicists that hit Park City armed to to the teeth with clipboards, press kits, and whatever it is that’s replaced Red Bull. Need to set up an interview with an emerging filmmaker in a Starbucks? Publicist. Need a ticket to a public screening for a film you just have to review right now please, please, please? Publicist. Need, you know, like a clipboard or something? Publicist. But as glamorous as that might all sound – wait, who are we kidding? It’s not. And most publicists, get this, don’t even have the time to check out movies while at Sundance. I know, I know, it’s a lot to handle. So what then of those true film geek pubs? Dreamers, those kids, dreamers like Rob Scheer, publicist for a big-time NYC-based PR and marketing firm, who has dreamed of the snows of Sundance since he was a but a wee lad. And he’s finally made it to the festival – to hand me a clipboard and listen to me beg for a ticket to Keep the Lights On? No! To answer ten questions about the festival!