Retitling

The latest stop in writer/director Woody Allen’s tour of Europe has, up until this point, been referred to as Nero Fiddled, which is a clever title referring to the myth that the Roman Emperor Nero played a fiddle while watching the city burn to the ground. Clever though it is, it’s also a little high-brow, and probably would go over the heads of most mainstream audiences. Normally going over the heads of the masses wouldn’t be much of a problem for a New York intellectual like Allen, but following the substantial and slightly surprising success of Midnight in Paris, one would imagine that the studio is looking to bring all those people that made their way out to the theater back for Woody’s next any way that they can. Perhaps to that end, the movie has been retitled, right before its marketing campaign looks to begin. From now on the project that stars names like Ellen Page, Penélope Cruz, Jesse Eisenberg, and Woody himself will known as To Rome With Love, a title that once again mentions the city in which it is set by name, and that feels right at home sitting next to Midnight in Paris.

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