Republican Primary 2012

Mitt Romney currently leads the Republican Presidential nominee field in two distinct ways. The first is in spending, where he’s made it rain $100m so far in order to not clinch the nomination. The second is in delegates, which is it where it counts. Still, he’s facing the possibility of not getting enough delegates before the National Convention in late August which means there’s a chance (albeit a slim one) he won’t be the eventual nominee. He’s also facing difficult internal numbers and that general feeling of, you know, meh-ness from potential supporters. So, he’s John Carter. The correlations are clear: both are inevitable successes by a traditional standpoint, both are flawed in ways that injure their ability to connect with an audience, they’re both in danger of failing, and they both spent a ton of money to get to where they are. There’s a lesson in all of this and hopefully the major studios are paying close attention.

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