Reject Report

The Reject Report - Large

Moviegoers will see it with a group. Movigoers will see it while they eat popcorn. Moviesgoers will see it with their 3-D glasses. Moviegoers will see it while they sit on their theater seats. What did you think I was gonna say? However people see it, there are sure to be millions of eyes on the latest Dr. Seuss adaptation, The Lorax, this weekend. Enough, in fact, that it’s all but guaranteed the #1 spot on the chart. Unless there’s some Danny DeVito backlash that we’re not privy to, it seems a foregone conclusion. Sure, there’s an R-rated, high school, found footage comedy hitting theaters, as well, so the little tree hugger won’t be making all the scratch, but a majority of it? Yes. The weekend box office is upon us, and one of these movies is bound to be a hit. If you don’t like what we’re saying, you can go right ahead and email us about it. Hey, that one actually rhymed!

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The Reject Report - Large

A long time ago in little place called Hollywood four films vied for the top honors, the #1 spot in the charts, the chance to say for one weekend they were biggest thing out there. One of these films is familiar to making that claim. This weekend sees the return of Star Wars: Episode I – The Phantom Menace to movie theaters, and it’s bringing its good friend 3D along for the adventure. Other combatants going up against the George Lucas cash cow feature Denzel Washington playing training day with Ryan Reynolds, the Rock flexing his chest muscles, and Rachel McAdams forgetting who Channing Tatum is. Can you blame her? There’s plenty in the way of counter-programming out there, so you might be inclined to say it’s anyone’s prize to win. Our good friend Jar Jar might have something to say to yousa.

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The Reject Report - Large

Apparently sometimes you can’t go back to that well too many times. Despite critics claiming it’s filled with the same old stuff, audiences weren’t scared enough to avoid The Devil Inside this weekend. In fact, not only did the film hit at #1, it’s generated the third biggest opening in January history behind Cloverfield ($40m in 2008) and Star Wars Special Edition ($35.9m in 1997). The Devil Inside showed a huge upturn in box office for exorcism movies, shadowing recent films like The Rite ($14.7m opening weekend) and The Last Exorcism ($20.3m opening weekend), both of which were PG-13 films. The Devil Inside was struck with an R rating. But we shouldn’t look to that for the reasoning behind such a lucrative opening. Instead, we have to look at the film’s ending. More so, we have to look at the buzz that was generated late last week because of The Devil Inside‘s ending. Test audiences were angry. Some even booed and yelled expletives at the screen when the film ended. A lot of this buzz came late Thursday night, and people who weren’t planning to see the movie may have changed their mind just to find out what the hell everyone was up in arms about. No, that can’t account for all of The Devil Inside‘s number. Some of that came from fans of the genre who wanted a good scare this weekend, but it had to have been a factor in some capacity. Paramount’s decision to shock people more […]

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