Red Band trailer

hangover iii

With The Hangover Part III’s May 24th release date rapidly approaching, it’s now officially crunch time for its marketing people. They’ve got a few short days left to convince anyone who might be on the fence about coming back for a third helping of Hangover-style decadence that this is a movie that can’t be missed. So, in order to round up every last box office dollar they can possibly find, they’re pulling out the big guns—a red band trailer. If there are two things in this world that everyone, no matter what their age, class, or background, responds well to, they’re nostalgia and dirty jokes, so this new trailer makes liberal use of both. After you click through the link and give it a watch, prepare to be pled with to remember how fun that first movie was, and prepare to plug the ears of any kids who might be in the room.

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If you watched the green band trailer for Piranha 3DD, then you’ve already seen most of what the new red band trailer has to offer. You would think that for a property this intent on gaining attention by being shocking and schlocky, there would be some sick, shocking stuff saved for the restricted audience ads…but not really. All of the same high points are here: Christopher Lloyd ranting as a crazy scientist, David Hasselhoff being a cocky dick, Gary Busey getting down and dirty with some fish heads, some fish heads getting down and dirty with Katrina Bowden, and Ving Rhames showing off his gun leg. While not getting much of anything new is kind of a disappointment, those high points are admittedly pretty high. And there is one (two?) big difference between this new trailer and the first one that got released: boobs. Lots of them. Pretty much the first 30 seconds of this ad consists of bare boobs on display while a narrator tries his best to talk in a gravely, Christian Bale voice. So if you’re not at work or anything, and you haven’t seen a trailer for this movie yet, you should probably make it a point to watch this one. Because things are always better with boobs.

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Sundance trainwrecks are of particular interest to me. You would think that a film being accepted into Sundance would somehow guarantee that it would be of of a certain quality – yet, sometimes, that “certain” quality just means “bad.” Or, at least in the case of Mark Pellington‘s I Melt With You, it means divisive and different. At this year’s Sundance Film Festival, a few films became infamous almost immediately, thanks to mass walkouts during screenings - the two most publicized examples were The Son of No One and I Melt With You. Pellington’s film reportedly saw a large number of walkouts during its first press screening at the fest (the number bandied about said to include fifty people, and I can vouch for knowing a number of people who did walk out, though not nearly fifty). I didn’t catch the film at Sundance, but our own music guru Allison Loring did, and said of the film, “it’s like a really long, really fucked up music video, just lots of fast cuts – booze, sex, drugs, booze, craziness, drugs, LOUD MUSIC.” The film centers on four middle-aged buds (Thomas Jane, Jeremy Piven, Christian McKay, and Rob Lowe) who go on a boys’ weekend at Big Sur to blow off some major steam. But there’s a twist. Check out the new red band trailer for I Melt With You after the break. Be ready to prove your age (by way of a very sophisticated drop-down menu).

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