At Any Price is like a film someone stored in a time capsule during the 1970s, and we’re just now finally opening it. Influenced by Five Easy Pieces and other landmarks of that era, director Ramin Bahrani set out to make a rural drama that, despite popular belief, has an audience. He ran into resistance while seeking financing, and one might think that was because of the film’s unlikable huckster protagonist, Henry (Dennis Quaid). The trouble didn’t come from the anti-hero lead, however, but rather in the story’s rural setting. According to the money men, nobody wants to watch a movie that’s not set in a major city. Bahrani finds, understandably so, that belief to be ludicrous. And At Any Price has made its way to screen with its setting intact, a fact he is pleased with. The writer and director behind Goodbye Solo and Chop Shop originally had his eyes set on making a western, which didn’t come to fruition. Funny enough, At Any Price wasn’t much easier to get made, despite not being a part of what some consider a “dead genre”.