Movie studios have been using testimonials to market their films for years. Most frequently, they rely on professional film critics to supply pull quotes for use in advertising. While some of these quotes are genuine, some are simply generated on demand by media hounds who just want to see his or her name on a movie poster or in a TV spot. In the industry, we disrespectfully refer to these folks as “quote whores.” Quote whoring is big business to some, giving them attention from the studios with perks and junkets. Being in the inner circle of quote whores is kind of like being in the Hollywood Foreign Press Association. There’s lots of benefits and little responsibility. However, there’s a disturbing recent trend in Hollywood that jeopardizes the institutionalized quote whore’s well being, and it comes in the form of social media.