Publicity Stunts

There are certain auteurs out there, like the Coen brothers or Paul Thomas Anderson, who have never made any sequels to their fan favorite films. They’re artists who are always taking on new challenges, always attempting to break new ground. Pauly Shore is the same way. I’m certain that somebody somewhere has been clamoring for Encino Man 2, The Son In-Law 2, and especially In the Army Now 2 for years, but Shore has been unrelenting, always committed to moving forward and exploring new territory. All of that is supposedly about to change, however. Shore was recently a guest on Andy Dick’s Internet talk show Andy Dick Live, and during their conversation the talk turned to their memories starring together in 1994’s signal-of-the-end-of-Pauly-Shore’s-relevance, In the Army Now. Dick was the first to suggest that it might finally be time to give their biggest fans exactly what they want by filming a sequel called In the Army Again. He even went as far as to suggest that in the film their characters should, ” …rescue Katey Parry (sic) from a USO show gone bad or something.” Instead of laughing off the concept like anyone with an ounce of sanity would, Shore responded by saying, “We just need a script and someone to back the project and I’m in.” Then, to make matters worse, FilmOn.TV (the company that produces Dick’s show) CEO Alki David chimed in and said, “I’ll back it if both of you star in it.”

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There are least two sides to this whole Bully MPAA rating mess. Maybe it’s a valiant outcry against the hypocrisy of an organization that treats sex and language differently than violence. Maybe it’s a huge public relations stunt orchestrated by Harvey Weinstein in order to get more butts into seats. Maybe it’s both. Either way, Lee Hirsch‘s movie is caught in the balance, and it looks like he’s ready to cut off his entire head to spite his face. Shortly before the Los Angeles premiere of the movie, he made the decision to release it unrated into theaters. Because if your goal is to make sure as many children see it as possible, the best move would be to make it impossible for them to see it, right?

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published: 04.18.2014
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published: 04.18.2014
C
published: 04.18.2014
B+
published: 04.18.2014
A

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