Produced By

Amy Lippman

This post is in partnership with Cadillac Cadillac and the Producers Guild of America recently launched Make Your Mark, a short film competition that challenges producers to create compelling content with limited resources. Contestants will make a short film over a single weekend in late June, and the 30-second Cadillac spot featuring the grand prize winner’s film will air during the 2015 Academy Awards. Probably the biggest disappointment of The Produced By Conference was the “Courting the Female Audience” panel. Not because of its quality, but because of the fact that it didn’t take place in the biggest theater on the Warner Bros. lot. Since it was in one of the smaller venues, more than a few people must have missed out on what turned out to be an excellent conversation. Panelists Mara Brock-Akil (Being Mary Jane), Marc Juris (President and GM, WE tv), Amy Lippman (Masters of Sex) and Matt Warburton (The Mindy Project) quickly developed a fantastic rapport that made for a highly entertaining exploration of their experiences in television, their female audience and more. Lippman, in particular, delved into the nitty gritty of her highs and lows in television production. The writer and executive producer shared some advice that anyone hoping to go into television should know.

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Seth Rogen Neighbors

Nicholas Stoller‘s Neighbors has already made $213m worldwide. That’s an impressive haul, especially considering it only cost $18m to make. That’s a low number for a studio comedy, and there’s a reason for that. If the film had cost more than that, Stoller and producers Seth Rogen, Evan Goldberg, and James Weaver wouldn’t have been able to make the movie they wanted to make. They had the opportunity to make Neighbors for $36m, but none of them wanted to see the watered down version. “With Neighbors we kind of stopped,” Rogen said recently at the Produced By Conference. “We played the studio game getting all the notes we were getting. We were waiting for a call one day that was suppose to be the call that we’re making the movie, but instead it was a call with more notes. We had a very real moment and asked, ‘Is this what we want to be doing? Is this the process we want to continue on?’” The answer was a resounding no.

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Seth Rogen Produced By Conference

This post is in partnership with Cadillac  Cadillac and the Producers Guild of America recently launched Make Your Mark, a short film competition that challenges producers to create compelling content with limited resources. Contestants will make a short film over a single weekend in late June, and the 30-second Cadillac spot featuring the grand prize winner’s film will air during the 2015 Academy Awards. We caught up with Seth Rogen at the PGA-sponsored Produced By Conference on the Warners lot where he, Evan Goldberg and James Weaver were offering advice that might be useful for aspiring filmmakers planning to enter.

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True Detective

True Detective is in a slightly difficult position right now. The first season of HBO’s detective story was a fantastic eight hours of television. The central mystery itself was fairly routine, but that’s not what the first season was about: it was about seeing Marty Hart (Woody Harrelson) and Rust Cohle’s (Matthew McConaughey) wildly different world views conflict and come together. Each second with Marty and Rust is a treat. Their limited exposure (in an age of 9-season TV franchises) is part of what makes the experience special. Those episodes said everything we needed to know about their relationship. Since they’re not the focus of season 2, show creator and writer Nic Pizzolatto has to create a new dynamic that will be inescapably compared to the star-gazers. Considering how people responded to Marty and Rust, that won’t be easy. Right now all we know about season 2 is it’s set in California and focuses on two men and one woman. One of the show’s executive producers, Scott Stephens, participated in a panel at the Los Angeles’ Produced By Conference over the weekend. While he couldn’t discuss any specifics, Stephens did explain how much more challenging the production will be on season 2.

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