This post is in partnership with Cadillac Cadillac and the Producers Guild of America recently launched Make Your Mark, a short film competition that challenges producers to create compelling content with limited resources. Contestants will make a short film over a single weekend in late June, and the 30-second Cadillac spot featuring the grand prize winner’s film will air during the 2015 Academy Awards. Probably the biggest disappointment of The Produced By Conference was the “Courting the Female Audience” panel. Not because of its quality, but because of the fact that it didn’t take place in the biggest theater on the Warner Bros. lot. Since it was in one of the smaller venues, more than a few people must have missed out on what turned out to be an excellent conversation. Panelists Mara Brock-Akil (Being Mary Jane), Marc Juris (President and GM, WE tv), Amy Lippman (Masters of Sex) and Matt Warburton (The Mindy Project) quickly developed a fantastic rapport that made for a highly entertaining exploration of their experiences in television, their female audience and more. Lippman, in particular, delved into the nitty gritty of her highs and lows in television production. The writer and executive producer shared some advice that anyone hoping to go into television should know.