Veteran filmmaker Paul Schrader, notorious author Bret Easton Ellis, and indie producer Braxton Pope want you to audition for their new film. They’re assembling a microbudget feature for the digital distribution market called The Canyons, and they’re looking for some fresh new faces to star in it. Is your lack of an agent or non-Los Angeles residence preventing you from getting a fair chance at auditioning for legit films? There’s no need to worry, for we live in the 21st century my friend. The Canyons is holding its audition process through Facebook. On the one hand, The Canyons‘s unique production process makes complete sense. We are no longer, after all, in 2006 when studio producers had an overinvested, experimental Snakes on a Plane-level-interest in Internet culture. In this case, even on a small-budget independent film, the visible gatekeepers still possess power over the participants within the supposedly “democratized” framework of social networking. For a while it seemed that cinema – largely an object particular to 20th century logic – could not adapt to the boundary-destroying, power-shifting implications of the 21st century. Now this seems to no longer be the case. Web distribution (which was little more than a fantasy or an overblown threat to theatrical cinema’s hegemony just over a decade ago) is now seen as a conceivable and potentially profitable alternative to traditional film exhibition.