Nike

Nike The Next Level

Why Watch? Wind sprints are tough. That’s why most of us will never play professional soccer. That, and a million other reasons, but it’s mostly the wind sprints. Fortunately, Guy Ritchie has our back just in time for the World Cup. He’s teamed with Nike to create a short film that puts us into the body of a pro footballer in order to experience training hard, earning glory and whining like Meryl Streep explaining her hatred of dingoes when we barely get clipped inside the box. And if you bristle at me calling this advertisement a “short film,” watch it and see why. It’s a gimmick, yes, but it’s a pristine gimmick. This isn’t merely about strapping on a GoPro and letting it do all the work. Ritchie choreographs some beautiful trickery that’s rounded out by sound design that rips through the rock-heavy soundtrack to create a multi-sensory POV experience. It’s a lot like being John Malkovich. If John Malkovich had a wicked penalty kick. It also benefits from editing that lets impressive field sequences play out while maintaining an urgent sense of chaos. Watching this should count as gym time for the day. On that note, I hope you enjoy puking. Or at least watching it from someone else’s POV.

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Why Watch? This playful Nike commercial from writer/director Paul Wie does a fantastical/fantastic job of chugging home-brewed nostalgia and reminding us about the power of sports. Plus, it’s the rare kind of commercial that really tells a story. In it, a group of old men sneak onto a soccer field at night and get carried away. Wie and editor Peter Yun do an especially strong job of cutting between the sore-hipped reality and the invincible world of youth. What will it cost? Only 1 minute. Skip Work. You’ve Got Time For More Short Films

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This week’s column is brought to you by the letter e – for eBay: the single greatest opportunity for collectors to pick up gems for a tiny portion of their value. Yes, it’s a market that is now unfortunately populated by self-styled “experts” like never before – in the olden, black and white days, you could go to a yard sale, or a car boot sale, and pick up prime merch for a pittance, smiling in the knowledge that you had just robbed some ‘orrible little cretin of their inheritance – but there are still opportunities out there if you look hard enough. And wouldn’t you know it, I’ve found a couple for you – just expect mostly exorbitant prices…

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Ferris Bueller Dunk Shoes

In my mind there is no greater way to show off your penchant for nostalgia than to wear your favorite decade on your feet.

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published: 10.30.2014
B-
published: 10.29.2014
D+
published: 10.27.2014
C-
published: 10.24.2014
C-


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