It’s happened. A podcast has achieved the status of a cultural phenomenon. Where podcasting has largely either operated as a supplementary commentary on culture (from new films to dead authors to linguistics, and probably everything else) or an extension of talk radio (political or public radio-style podcasts), serving as the custodian of our connected watercooler conversations, This American Life’s Serial podcast has now found itself at the center of a cultural conversation and a thing to be witnessed on its own – the type of thing people make podcasts about. Serial as a phenomenon can be largely credited to its inventive use of the medium – to tell a story over weeks like a must-see television show. And like the way we currently watch television, Serial has inspired a regular output of recaps, conversations, fan theories, thinkpieces, and parodies. Add the stakes inherent in the fact that Serial is one journalist’s episode-to-episode investigation of a complicated 15-year-old murder case, and what you have is the capacities of a storytelling platform transforming real life into accessible, compelling, perhaps exploitative drama. But the way we’ve been making sense of Serial as a phenomenon says a great deal about how we relate to – and “elevate” – new media phenomena based on prior media phenomena.