Movie Franchises

The Avengers

According to USA Today, 2012 is the biggest box office year in movie history (not adjusted for inflation). The numbers aren’t set yet (because, you know, the year’s not over), but if the predictive models hold, the industry will close out with $10.8b and the first year since 2009 that individual ticket sales went up. Unsurprisingly, it was buoyed by big franchise hits — including over a billion coming in solely from The Avengers and The Dark Knight Rises. Another billion was earned from a franchise that was ending (Twilight: Breaking Dawn Part 2), two franchises that were just beginning (The Hunger Games and a rebooted Spider-Man) and a franchise that’s stronger than ever at a half-century old (Bond, James Bond). In the simplest terms, it only took 6 movies to cross the $2b mark this year whereas it took 8 movies to do the same in 2011. That may seem small, but when you’re dealing in the hundreds of millions, it can be the difference between a slump and a reason to buy a sheet cake at Costco for the company break room. Especially when the top movie this year outdid the top movie of the previous by $242m. The whole mess is too complicated to reduce to a single factor. Marvel’s big gamble paid off in a profound way, but there’s also the rebounding economy at large to think about and the general fickleness of consumers. Plus, this raw number doesn’t take into consideration that 50 more movies were released in 2012, […]

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Fresh off ending his run as the defacto director of the once hot potato Harry Potter series, David Yates has suddenly gone from being a little known TV director to becoming a giant name in the industry. What he does next will probably be the subject of a lot of attention, and Vulture is reporting that he already has three potential franchises on his plate. Feeling a little bit jealous of Universal’s prospective Stephen King mega-franchise The Dark Tower, Warner Bros. is looking to get into the King business themselves. To that end they are looking to do a new version of one of King’s most famous novels, The Stand, which is likely to be stretched out into three films. Being the guy who made them a bajillion dollars with these last four Harry Potter movies, Yates would get first dibs on the new trilogy if he wants it. It’s a big commitment to make, and reportedly he has the next two weeks to decide.

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Every so often, a film emerges from the fray to prove its popularity and warrant a sequel. More and more, franchises are planned out in advance, but when one film turns into a franchise, a cash register sound goes off in the ears of the studio. Even though the kid stays in the picture, sometimes the director does not. Maybe the director is done working with the material. Maybe the producers want a more seasoned hand. Maybe a simple schedule conflict keeps him or her out of the chair for the next round up. But the show must go on, so the producers find another director to fill the slot – a director who ostensibly inherits all the strengths and weaknesses of a franchise birthed by someone else. Cinematic sloppy seconds that could have easily turned into sloppy sequels if it weren’t for a steady, talented director guiding the ship. Here’s a list of the ten best.

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published: 11.21.2014
D
published: 11.21.2014
B+
published: 11.19.2014
C+
published: 11.19.2014
B-, C


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