Movie Attendance

Empty Movie Theater

To Whom It May Concern: 532,000,000. If you’re drinking the last drops of stale champagne from last night after celebrating the second highest-grossing summer on record, that number should sober you up a bit. It’s the number of actual tickets sold from the first week in May to Labor Day, and it’s down 4% from last year – making it (if the number holds) the smallest amount of moviegoers coaxed into theaters since 1993. This isn’t a doomsday scenario or anything. It’s not an air raid siren; just a wake up call. Overall revenue dropped for the first time in 7 years, but even as you’re still making large amounts of money, take note that your audience is looking for something else. You might say that the Olympics were the villain, but they were offset by higher ticket prices that managed to hide a deep, bleeding cut. Sometime soon, there will be a saturation point for how high you can drive up individual ticket costs while audience numbers creep down and the blood shows. That’s pretty basic economics, but who knows. Maybe a growing economy will mean you never have to see larger numbers of customers chased away by absurdly high entry fees; perhaps they’ll stabilize alongside a population willing and able to spend a little bit more to see magic in a big, dark room. Regardless, you’ve got to change your products, and you’ve got to change the way you’re presenting them to us. You’ve got to know that there’s a […]

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published: 01.26.2015
B-, C-
published: 01.26.2015
published: 01.26.2015

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