Mattel

Mattel

If you have children or have been a babysitter anytime within the last two decades or so, you are probably familiar with the fine programming brought to you by the people at Mattel, based on the plastic toys hurled at your head by the screaming toddler child in front of the TV. Well get ready, because there’s so much more where that came from! Mattel has started its own in-house studio, Playground Productions, in order to manage all of the creative projects it has going for its various franchises: Barbie, Hot Wheels, Monster High, Max Steel, He-Man and Masters of the Universe. This way, the company can retain creative control over how their toys will translate to film, TV, web series, direct-to-homevideo titles, and other forms of entertainment. But here is their masterplan. In this new, golden era of Mattel filmmaking, they have embraced what they are calling “push to play” storytelling. Basically, when Susie sits down to watch Barbie Goes to the Sparklecastle: A Friendship Journey (there is a possibility this already exists), she will be implored by forces beyond her five year-old brain’s control to go out and buy that corresponding movie-edition Princess Barbie doll – and now, Mommy. It’s genius.

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Merch Hunter - Large

This week’s merchandise world has gone loopy for The Dark Knight Rises with two stellar announcements by two of the world’s biggest collectible players, in DC Direct and Hot Toys, and 2012 looks like it’s going to be a good year for anyone who collects Bat Merch. There’s also a couple of entries from Mattel, making this the most bumperest Merch Hunter column ever. It’s been a thrill-ride, and I’d like to thanks Jesus Christ and Chris Nolan for giving me the strength to achieve this monumental feat. So anyway, this week’s Merch Hunter is dedicated to Chris Nolan’s upcoming trilogy-ender, and the news that has got collectors’ tongues wagging and seats wet in the past week or so. So put away your wallets for now, because you won’t be able to buy what is listed here just yet – and in all honesty, saving up for them is probably going to be a pragmatic decision, given how much dough is likely to be needed to buy them.

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Can’t get enough movies that exist for no reason other than as a framework for car chases and as a way to promote a brand name? Then boy do I have some good news for you. Legendary Pictures is close to signing a deal with Mattel for the rights to make a Hot Wheels feature film. Yeah, that’s right, you’re remembering Hot Wheels correctly. They’re little cars that kids play with, replicas of real cars in most cases. So, essentially, Legendary Pictures is spending money on licensing the rights to a film that’s sole concept is “cars”.

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You know that we’ve been pummeled into submission here in the movie news world when the announcement of Rock ‘Em Sock ‘Em: The Reckoning, the name I’ve made up for this movie, doesn’t even force and eyebrow into the upright and locked position. The constant stream of bad ideas coming out of Hollywood coupled with the lack of success this summer will most likely leave some non-creative, beyond the curve producers looking for work and stagger the system with whatever the next trend will be. That trend, friends, is toy robots fighting each other. According to Mattel.

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published: 12.19.2014
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published: 12.18.2014
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published: 12.17.2014
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