Marty Huggins

Though Jay Roach’s upcoming political comedy is no longer called Dog Fight, it does still star Will Ferrell and Zach Galifianakis as two Southern political rivals running for the same congressional seat, and it does still have the potential to be pretty hilarious. These days the movie is going by the name The Campaign, and it looks like it’s about to hit us with a pretty big marketing blitz. Facebook pages have been set up not just for the film itself, but also for the two fictional politicians that Ferrell and Galifianakis will be playing, Cam Brady and Marty Huggins. On each of their respective pages you can also find the politicians’ first TV ads, which exist somewhere in a state of limbo between viral ads and traditional trailers. What you’re getting is really just chunks of footage from the film slightly edited to look more like political ads than they do your typical movie trailer; so they’re not going to make even the most unwitting and least discerning advertising target think they’re watching anything other than footage from an upcoming movie.

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